Poking around the "Help a Dane" website a little quickly reveals that the campaign is formally called "The Danish Safety Campaign" and is the brainchild of "The Danish Cancer Society & TryFonden". Help a Dane in the sun," the ad pleads with the Thai public. The strong sun is harmful to our delicate skin, and everyday a Dane dies from skin cancer," the announcer declares. Many netizens have probably scratched their heads in bewilderment when they encountered a recent Danish ad about Thailand on Facebook. The social media campaign is called "Help a Dane" and a special website has been set up for the campaign called "www.helpadane.com".

Source: Bangkok Post February 10, 2017 07:53 UTC